The CCC Group consists of four independent brands that serve the specific needs of customers in the traditional and e-commerce channels. Their affiliation with a single group makes it possible to take advantage of business synergies – which is one of the company’s important strategic objectives.
This model of omnichannel customer outreach and service (pick-up at home or in a store) is the biggest, but not the only, business innovation.
Another equally important area of innovation at CCC is the use of technology and digitalization, including in the process of data collection and management. Data and the ability to process it efficiently are key management fuel for the modern company. It is important to analyze and interpret processes through data and the impact of processes on results. Also, effective communication with the market and recognition of customer needs thanks to CRM tools powered by a huge amount of information allow to better meet their needs.
These two features – diversity, presence in many markets, multiple brands, different outreach channels (e-commerce and traditional ones), as well as innovation in the field of technology – are an important context for implementing SAP Analytics Cloud (SAC) planning and reporting solutions.
The complexity of the business, the need to follow the consumer and the changing economic environment dictate the expectations that the company has attached to the new planning and reporting platform. The key objectives of the SAC implementation in the CCC Group are as follows:
- Access to effective planning and forecasting tools to accelerate and automate planning processes in the context of a changing business environment and its impact on financial goals;
- The ability to perform rapid scenario analysis with the top-down planning module. The diversity of business results in the frequent occurrence of surprising, unpredictable scenarios of developments. Scenario analysis will help prepare for events that cannot be fully identified at present;
- Improving profitability by simplifying and increasing the quality of planning in the main cost groups, in particular personnel costs and costs of retail outlets, higher planning transparency;
- Fast, dynamic and understandable management information in a changing business environment (reports and dashboards combining financial and operational data), improvement of cost visibility, the ability to make management decisions online.